This project was ALOT of fun. Rarely do we get to do storyboards, but we really wanted the client to buy off on this concept so working with our Video Team we crafted a fun, and positive video that reminds people of what really matters, goats. This project was ALOT of fun. Rarely do we get to do storyboards, but we really wanted the client to buy off on this concept so working with our Video Team we crafted a fun, and positive video that reminds people of what really matters, goats.

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Goal:
To motivate potential and current donors to purchase Christmas gifts from the World Vision Gift Catalog.

Audience:
Mass audience in the selected media markets. Sponsors, new and existing.

Length:
30 seconds

Message:
Buying a gift from the World Vision Gift Catalog provides something that lasts – transforming the lives of the children, families and communities that received them.

Call to action:
Share Big Dreams this Christmas. Give a gift that lasts.